Creative Branding

Your brand is at the heart of what you do.  It plays a key part in your relationships with everyone who comes into contact with your business.     

It starts with just the name of your company, or of the products or services you offer.  But it can be used much more widely – on your website, in e-mails, on stationery, in your literature, marketing material and advertising, in presentations, on exhibition stands, on vehicles, and even on the clothing worn by your workforce.  Ideally, it should be reflected in every aspect of the business.

The central elements used in branding are the logo, the corporate colours, your choice of typefaces, and the overall design style.  Together they represent your business’s corporate identity.

The corporate identity is at the core of your design philosophy and should reflect your brand values, so first you need to decide on what they are.  Being clear about your brand values means you can be confident that your corporate identity will reflect your brand message.

It is important to remember that your corporate identity represents an investment.  To make sure you get the best return on it you will need a corporate identity manual.  This will act as a guide to your company’s design style, and should be used by anyone who creates anything for your business.  The manual will ensure that the corporate identity is applied consistently across the business so that your brand gets the maximum benefit from it.

Whether you want a simple logo or a complete suite of design solutions, The Wright Concept will help you find your brand’s voice and will guide you through the process of creating the most appropriate visual appearance for your business.